Logos that cost Millions
There are many logo makers in the world and the price for their services varies very much. Starting freelancer designers do not ask much for the logo and that could be even $5! Some people even dare to pay silly $2. Advanced designers earn much more money and that might be from $100 to several thousands of dollars. But can you imagine up to millions dollars paid for the logo? That is unbelievable truth. Let’s see some of the logos that that are worth lots of money.
ELDC logo – £10.000
Southampton University logo – £360,000
Olympics logo London 2012 – £400,000, that’s like $800,000
Starz – $25 millions including logo and ad campaigns
Pepsi – $1 million for a logo. That’s a part of the whole rebrand cost – 300 millions dollars
Edinburgh logo – £1.020.000
Posten – 55 million dollar for a logo! Also, it was finished in 2 years
I think that spending so much money on a logo is not a really good choice. Logos above cost really huge amounts of money but do you think they are worth it? Look at each of the logo: plain text, very simple designs, I mean, too simple! Not all, but some are lack of creativity or just look bad! I guess it could be possible to get much better logo by spending 1% or even less money of the amounts paid for these.
Is this wasting of money? Or maybe trying to make it guaranteed to have a good brand just by paying much? And how would You rate these logos?
10 Comments for this entry
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I agree, these designs are so simple, 2 million for one? Waste of money…
Nice blog
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Thanks for leaving a feedback for this blog, it’s appreciated
. Yeah, the designs are quite simple. No offence for simple logos, I actually like simple logos the most, but for such a price they could be more amazing. Much more.. -
Musa
May 30th, 2009 on 6:47 amSome logos are cool but its really waste of spending that much money for them. By the way cool blog.
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Thank you Musa, well, I wish I could get such order for 1 million dollars and I would have to make something really simple, ha
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I disagree, It is not a waste of money at all. Money well spent especially if you take into account of the designer’s experience, the amount of research the designer or firm did, the life span of a logo and the impression it leaves on a potential customer. The “Starz” and Pepsi logo are recognizable to anyone that sees it. The fact that millions of people recognize it means that its imbedded in their mind. Once a designer has achieved those results, I consider that a successful design, no matter how simple or how “easy” it looks.
ie: Target logo, Apple logo or NOS logo.
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Hey Danny, thanks for sharing your thoughts. Yes, the designer’s experience and researches have to be well valued. Sometimes it takes really long time to think of a simple design that would be attractive, and of course that costs much for the customer. But how much do you think a man should do to get let’s say $300.000 for a logo? It is just much of money and it is not for me I guess since I am not famous or so. The designers might deserve that, but ok, that sounds incredible.
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I just started studying in designing logos myself so I honestly don’t know what it takes. I do know that life span is one of the factors a designer must work in on the costs. Gotta ask yourself, “How much would this bring in for the customer?”. Let me ask you this, if you were the designer for the Target logo, how much would you charge? Ive heard alot of stories about logos being designed for 35 bucks and now they have become major successful logos for major corporations.
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Yes, one of such logos is “Nike”. Actually the target logo doesn’t really appeal to me. But I am sure it is very effective. If I made such logo, I guess I would charge like $25 just like many other people. Maybe that’s because of my personal issues, I just don’t ask too much for a thing that I make too quick or too easy. No offence to Target logo, it’s a benefit to have such logo, but I wouldn’t charge much for it. That’s my opinion.
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Danny, a logo is the face of an entity other than biological. Some may be ugly or good looking, depends on the skill and insight of the designer. The rest is marketing, that’s where the name , product or service is linked with the image (logo) and implanted in the human long term memory.
The millions payed are not for the logo, are for the new identity they are getting and marketing it. This is why the big bucks are made by the advertising/marketing companies.
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“I agree, these designs are so simple, 2 million for one? Waste of money…”
2 millions a lot of money, no doubt, but the final mark isn’t what cost a lot, it’s the research and development.
If you had a company earning 5 billion dollars a year, your telling me you wouldn’t spend a measly 2 million getting your branding right?
Evgeniy
May 29th, 2009 on 12:24 am