Hiring the Right Event Planner

When it comes to the largest cities in the world, New York City is high up on that list. Being so large, the city is filled with services and amenities wanted and needed by the community. One of those services is an event planner.

 

One of the premier event planning companies in NYC is Twenty Three Layers. This is led by Jessica Boskoff. She is the CEO and founded her company over ten years ago. She has created an elite team of event planners in NYC, and they will make each event like no other.

 

Hiring the right event planner can take some work. Before deciding on any event planner, do some preplanning. Decide what type of event you want and how you would like the event to look and feel.

 

Use the advice and recommendations of your friends and family on who is a good event planner to use. Keep in mind any event planners they say to stay away from as well. Do some research online to see the type of work and events each recommended event planner does. Read over any client reviews to see how they felt about the work they had done.

 

Once you have a few names of event planners, set up face-to-face meetings. By doing the meetings in person, you will get a much better feel for how the event planner will operate. Do not be afraid to ask questions. They will be planning an event to represent you, and they should meet all your needs. Hire the event planner that you feel will create the event you are envisioning.

 

There are many event planning companies out there to include New York City. Twenty Three Layers is one of the best and will go out of their way to make sure your event is exactly what you pictured and more.

Amazon is No Match for Fabletics

Kate Hudson’s Fabletic’s company is expanding and reaching beyond $250 million in just a three year span. Fabletic is a part of the activewear market that is soaring now. Fabletics attracts its customers with it’s subscription base. The company’s basis is simple. Consumers are attracted to brands that push the limits, mixing both membership and convenience. This combination is very powerful.

 

Historically, brands have always been defined by the quality of the product and the price. But here recently, economics have shifted and that means that the combination is not competitive enough or even a success. What has become important to consumers today is quality customer service, uniqueness, recognition of the brand, and consumer experience with the brand. This is how the determination is made by the consumer for the value of the brand.

 

Fabletic compares itself to Warby Parker and Apple. The strategy that Fabletic uses is proving to be successful with it’s membership based brand. The objective now is to open more physical stores within the year. This adds to the 16 currently operating in Florida, Hawaii, California, and Illinois.

 

Gregg Throgmartin, the General Manager of Fabletics says the secret to the company’s success is the reinvented version of a high quality brand. The membership is what gives the company the option to personalize business services and to continue to be a trending fashion at a fraction of the cost compared to other competitors. Throgmartin states that it is easier to make consumers happy when you can relate your products to their specific needs.

 

Reversing the Showroom

 

Fabletics has surpassed the norm when it comes to showrooming. People often browse online and often buy items at a lower cost elsewhere. But with the way Fabletics has started off, it has turned browsing into a more positive experience. With its membership base, it opens the door to build relationships with its consumers, it learns the local market demands through various activities. The end result is that between 30% and 50% of the consumers that come into a Fabletic’s store is already an existing member. 25% that come in often become members by the time they leave.

 

Online Data Is Important

 

Digital and physical showing of the product is an essential key in understanding the consumers needs and the brand’s journey. Online local data shows consumer preferences and how the physical stores need to stock the products based on consumer demand and appeal. Trends change and consumer demands change. But Fabletic keeps current with the demand of the consumer. Membership preferences and input determines how the physical store will be laid out and the products that it will sell.

 

Focusing on People and Culture

 

Fabletics faces challenges as the company expands and delves into different territories. Lifestyle and the education of the consumer and their experience with Fabletics is starting to pay off.

 

Fabletics, Bonobos, and Warby Parker have figured out how to continue their success by selling quality products based on data, consumer needs and wants, cost, and keeping with the current trends.

Brian Torchin Is One Of The People Who Add A Lot To The World

Brian Torchin might not be a household name. At the same time though, a shocking number of happy households owe their well being to him. Brian’s a perfect example of someone who’s working hard and working humbly to help make the world a better place. He’s the kind of positive influence that can serve as an inspiration to most people as they go about their daily lives.

One of the most significant examples comes from how Brian has approached business. Brian Bonar began his journey of good works within the chiropractic industry. He worked to become an expert in the chiropractic field and managed to help countless people in the process. This hasn’t just been about helping people directly though.

By gaining expertise he was able to also understand what makes someone especially capable of providing patient care. This ensures that his rise to a principal member of HealthCare Recruitment Counselors would be just as much about helping nurture excellence as display it.

He’s not just working to note existing talent at the top of the field though. He’s notable for also having a talent for finding people who have a lot of skill but who he can help hone even further. His work at HCRC is taking the expertise and experience he’s honed within himself and spreading it all over the world.

This general philosophy of achieving results and then spreading them to others might well be the cornerstone of how Brian operates in his life. It’s an especially appealing philosophy due to the fact that it’s so easy to see the benefits. Many altruistic people in the past have lamented the fact that there’s only so much time in the day to help people.

No matter how talented, a single medical professional can only see so many people in a single day. Brian counters this by passing on his knowledge and expertise to others in his role as teacher and recruiter.

He’s also able to ensure that in the process they’re able to take in Brian’s own vast experience in order to essentially ensure his talents are available all over the world.

Success Of JustFab Under Don Ressler’s Leadership

TechStyle Fashion Group is an online subscription fashion retailer. The company sells a wide variety of fashion products on internetretailer.com such as shoes, jewelry, handbags, and denim. Its clients benefit from personalized shopping experiences, which are based on the style preferences chosen by the members. TechStyle is the parent company to renowned brands such as JustFab, ShoeDazzle, JustKids, and Fabletics.

Don Ressler and Adam Goldenberg founded JustFab in March 2010. JustFab was an instant hit among the young generation as it provided them with affordable and trendy products. The two entrepreneurs, Adam Goldenberg and Don Ressler hired Kimora Lee Simmons to serve as the company’s president and creative director. This is because of her extensive experience in leadership, particularly in the competitive fashion industry.

Initially, JustFab operated only in the United States. However, as the company continued to grow, it expanded to other countries on Pando. Later, the entity opened other stores in the UK, Canada, and Germany. This expansion strategy was followed by massive investments of $76 million from Rho Ventures, Intelligent Beauty, Matrix Partners, and Technology Crossover Ventures funding. In 2011, the company received $33 million from Matrix Partners.

The now dominant JustFab entered the children fashion industry by acquiring FabKids, a fashion subscription company. This acquisition expanded both the customer base and the revenues of the enterprise at http://www.techstyle.com/happy-in-el-segundo-techstyle-coo-anton-von-rueden-on-the-perks-of-life-in-the-south-bay/. In addition, the company collaborated with celebrities such as Avril Lavigne, Elle Fowler, and Blair Fowler. The stars released their sub-brands through the company.

In 2013, Don Ressler helped the fashion company to secure $40 million in funding. The third round of funding helped the company to enhance its product portfolio and venture into new territories. Additional funding was secured in August 2014. A group of firms led by Passport Special Opportunity Fund invested the $85 million in the corporation. These resources increased the group’s total capitalization to $250 million.

TechStyle’s membership cost is $39.95 million. This amount is channeled to purchasing different products for the clients. Every month, the fashion retailer provides its customers with a group of selected items. Customers are required to pick from the list or request new options. A client can also skip the month without incurring any charges.

About Don Ressler
Don Ressler is an entrepreneur, executive, and a fashion icon. He is the co-founder and co-CEO of TechStyle Fashion Group and Intelligent Beauty.