In this changing world, there are conflicting ideas about fashion and the uses of fashion. One of the areas in the fashion industry which is faced with the most conflict is the active wear section. People such as Kate Hudson have lamented the fact that there is so little in variety and style when it comes to active wear. Another common complaint is that the clothes that may have some kind of stylish value are priced way out of range. Among the responses to the complaints is that active wear is only designed for physical activity. It is not supposed to look good and be stylish.
Even with some people stating that active wear clothing is not meant to be treated as pageant wear, Kate Hudson understands that the fashion industry makes it clear that there is a lot of room for people to look good, even during a work out. As a matter of fact, there is a growing trend of fashion which feature clothes that can be worn to a workout and other activities that are casual. This is called ‘athleisure’. Kate Hudson has taken advantage of this trend when she has established Fabletics.
One of the most attractive aspects of Fabletics is that it pays attention to different customers. Kate Hudson avoids trying to cater to convention when it comes to fashion and active wear. She wants people to have the freedom and ability to express themselves through their clothing if they want. She also understands the confidence that comes with self expression through fashion.
While the products are some of the best aspects of Fabletics, the main star of the brand is the marketing and business model. Fabletics has done its own marketing. One of the reasons behind this approach is that advertising companies and other marketing companies are known to leave out an important element in marketing. This element is engagement. This is one step that needs to be addressed, especially with social media. Fortunately, there are multiple ways to engage with customers.
One way to engage with customers is in the communities that are often used for advertising. While many companies just spam ads, smaller businesses and startups are taking the time to engage their customers in order to get a better idea of their needs and desires. Fabletics has taken that approach. Another way to engage the customer is on the site of the company, which Fabletics also does. These days, businesses are more relationship oriented. It is important for entrepreneurs to form relationships with their customers so that they can gain the trust.