How To Throw A Party That Will Dazzle Your Friends

Whether you’re throwing an intimate dinner party for ten or a backyard blowout for one hundred, there’s a lot of components that have to be executed perfectly when it comes to playing host. Between providing your guests with tasty food and setting up festive decor, it’s easy to feel overwhelmed before the guests start to arrive.


For many, the solution is to hire one of the many event planning companies in NYC. One of the most popular party and corporate event planners in NYC is Twenty Three Layers. This company does it all from providing services like photography and live entertainment to coming up with festive themes and decor. Plus, they are equipped to handle parties of any size and style.


Of course, not everyone has the budget for a professional event planning company. Luckily, we have asked a handful of the most successful event planners in NYC to share their expert tips with us.



Be Organized


One of the biggest mistakes that people make when they start planning a party is not getting organized from day one. Parties involve multiple components that have to work together seamlessly in order for a party to be a success. Use spreadsheets to keep track of budget, guest count and shopping lists.



Simplify the Menu


There’s nothing wrong with wanting to show off your cooking skills to your loved ones. However, by making a complicated menu, you’ll spend too much time in the kitchen and not enough time taking care of other party-related responsibilities. Instead, stick to finger foods that can be prepared easily and quickly.



Create a Theme


If you want guests to get into a festive mood right off the bat, create a fun theme that allows everyone to embrace their creative side. The right theme will ensure that your party is remembered by all for years to come.



Take Some Time Out


About an hour before the guests arrive, take some time to relax. Throwing a party is a lot of work and you deserve to take some time out to sit and unwind before the party begins.

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Bob Reina: Founder of Talk Fusion

Talk Fusion and its CEO and Founder, Bob Reina, have been committed and dedicated to helping people. They aspire to give back to communities across the word, build futures and realize dreams.

“With great success comes greater responsibility” is a line that Bob uses often. Talk Fusion has incorporated that idea into their culture and helps employees and the company as a whole reach greater heights in every task that they do.

Bob has impacted the world in different ways, and that is why he exerts influence over his team. Some of his greatest achievements are donating a million dollars to the Humane Society of Tampa Bay, and he has been involved in saving the lives of countless animals.

Recently, Bob launched a program which enabled any Talk Fusion Associate to be able to donate a free account to any charity they prefer. The free charity account is Talk Fusion’s best plan (Custom Monthly Plan), and it includes complete customization and branding. You can also access every Talk Fusion video marketing product including live meetings, Video Chat, and Video Email among others.

According to PR News Wire, Bob Reina had a straightforward and powerful objective which was to aid nonprofits and charities everywhere in the world to reach a greater number of people. On reaching many people, nonprofits and charities would be able to spread their message to a larger audience and further their cause in a process that did not exist initially. Learn more about Bob Reina:

About Bob Reina

Before he made it to the top, Bob Reina was disciplined and committed. He was also self-disciplined, and this gave him a vision in a career full of ups and downs. Bob studied at the University of California. While he was there, Bob balanced several jobs and his school work.

After completing his studies, Bob enrolled at the Tampa Police Academy where he went on to be graduate as the first in his academy. He became introduced to network marketing in 1990 and engaged in it part time while being a police officer.


Mike Baur was born in Fribourg, Switzerland in 1975.He has an MBA from the University of Rochester New York and an Executive MBA from the University of Berne. His interest in the Banking and finance sector which began right from when he was a teenager found him working in both the Swiss private and commercial banking industry for close to 20 years. In 2014, at the age of 39, Baur together with his partners started Swiss Startup Factory which provides various financial services to clients. He is also co-founder and director of the Swiss Startup Association.


Networking is crucial for startups who are looking towards surviving in any industry. Swiss Startup Factory creates a platform where all stakeholders: investors, mentors and foreign entrepreneurs share ideas.


Proper information sharing is vital for any organization to achieve its goals which necessitate the use of an integrated computer system. Through Swiss Startup Factory, business people have access to a team of experts who can come up with a customized system.


High rent is another challenge that most upcoming businesses face. Swiss Startup Factory came up with an innovative idea of sharing office space which is a cheaper option. Businesses can also secure financing under the same platform.


Mike Baur’s efficient business model of offering a one-stop shop for financial solutions is a trend that entrepreneurs who are aiming at capturing many small and medium enterprises should emulate. This model saves the client both time and money which are all important factors in production and distribution of goods and services. Mike has contributed to the growth of the once rigid banking and financial sector by ensuring inclusiveness of the minority. The future of his company is bright; many prospects will be coming his way.


It is prudent and worthwhile for the banking and financial sector to embrace this model whose long run effect will be faster growth. With time, clients will only approach those willing to offer their services as a package in the sector. The conveniences and efficiency that comes with consolidation are attractive.

Squaw Valley Statement

On November 30, a statement regarding concerns raised just weeks earlier (November 8), was released. It addressed the concerns that some citizens had about a recent find of coliform bacteria and E. coli in Squaw Valley’s upper mountain.

In the statement, Liesl Kenney (who is the Squaw Valley Alpine Meadows Public Relations Director), was quoted as saying:


“Here are the facts about water quality at Squaw Valley’s upper mountain.


“…An unusually heavy rainstorm affected several water systems in Placer County. At Squaw Valley, [it] led to an inundation of an upgraded water system installed over the summer… resulting in a contamination of that system.


“At no point was the contaminated water available to the public.


“[With help], we have taken steps to address the issue and will continue to do so until the water in the system has returned to normal levels. We will not return to our regular water usage … until we are fully assured [by experts] that the water is safe.


“The safety of our customers is paramount to use… [until the issue is resolved], our guests at High Camp and Gold Coast ill have normal and full access to our facilities, including free bottled water for drinking.”


Squaw Valley representatives have assured citizens that it will keep everyone updated on progress being made, and that all guests will be notified the moment experts give them the all-clear.

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Waiakea Water has Grown in Leaps and Bounds in Just a Few Short Years

Waiakea Water is quickly becoming one of the most sustainable and lucrative bottled water companies around. Just three years after launching the company saw an outstanding 5,000% growth in their business. So what’s the secret? There are a couple of key factors at play here- the founder and the water itself.

According to Baby Boomster, Waiakea water has managed to thrive in an industry that has been faltering due to the unethical business practices and health concerns that have been coming up in recent years regarding other bottled water companies. Waiakea water is a company that has truly studied the industry and created their own path instead of meticulously following what has already been done.

Founding the company in 2012 shortly after graduating from high school, Ryan Emmons isn’t your average bottled water company owner. This isn’t even considering his youth as a factor, although the generation that he has grown up in could be a major reason why he feels such a commitment to ensure that Waiakea is providing the best water to as many people as possible. Learn more about Waiakea Water:

The widespread use of media has been useful in keeping companies on their toes. If you’re doing business the right way, you’ve got nothing to hide. Waiakea is definitely doing business the right way, and people all over the world are responding. Take for instance their philanthropic efforts.

For every liter of water that you buy from Waiakea water, they will donate 650 liters of clean water to those in need in these underserved areas. There are several other social initiatives that the company is invested in at the moment. You can learn more about them by visiting the Waiakea Springs official website.

The product that Emmons sells is just plain good water. Every bottle is filled with community sourced water from Hawaii that has been filtered through 14,000 feet of volcanic rock. The filtration process helps to reduce contaminants and it also helps to maintain the minerals in the water.

Waiakea water is a company that is showing no signs of slowing down. If their recent success is any indicator of their future, lovers of the brand will be able to enjoy them for years to come.

Transform Your Finances In An Uncertain Economic Market

Imagine having sound financial advice in a uncertain financial market. Jim Hunt offers a weekly analysis that will help you manage your money. He gives away the secrets that big corporations and financial institutions don’t want you to know. Hunt shares the secrets to biblical wealth through his VTA Publications course. He is well know for his Wealth Wave course that has helped many Fortune 500 companies pioneer their way to success. Jim Hunt has a accurate outlook of the stock market that is guaranteed to transform your wealth on Say goodbye to your less than friendly boss and being underappreciated.

VTA Publications is a great distance learning course that offers real tuition assistance. You have the option of 24/7 customer assistance through CD’s and tutorials from their online website. VTA Publications give away the secrets to the stock market that will teach you how to invest in a downward moving stock market. You can make earn a substantial income and start your own business.

You don’t have to build your hopes up with false promises of building your wealth. You have the option of over 5,600+ financial strategies to choose from on Duedil. Learn while you earn with his course and find the path that leads to true financial freedom. Encourage your friends to relax and build their wealth with a course that has proven results among thousands of clients. The first step is your choice and Jim Hunt gives away secrets on his YouTube channel. You’ll never want to work for someone else and you’ll have enough to buy a new home, car, boat, or save more than ever before.

Visit their website and browse the courses that will benefit your financial situation. Don’t waste another day by investing in a uncertain economic system on without the advice of Jim Hunt guiding you to true financial freedom with an amazing course and proven financial strategies.

Hiring the Right Event Planner

When it comes to the largest cities in the world, New York City is high up on that list. Being so large, the city is filled with services and amenities wanted and needed by the community. One of those services is an event planner.


One of the premier event planning companies in NYC is Twenty Three Layers. This is led by Jessica Boskoff. She is the CEO and founded her company over ten years ago. She has created an elite team of event planners in NYC, and they will make each event like no other.


Hiring the right event planner can take some work. Before deciding on any event planner, do some preplanning. Decide what type of event you want and how you would like the event to look and feel.


Use the advice and recommendations of your friends and family on who is a good event planner to use. Keep in mind any event planners they say to stay away from as well. Do some research online to see the type of work and events each recommended event planner does. Read over any client reviews to see how they felt about the work they had done.


Once you have a few names of event planners, set up face-to-face meetings. By doing the meetings in person, you will get a much better feel for how the event planner will operate. Do not be afraid to ask questions. They will be planning an event to represent you, and they should meet all your needs. Hire the event planner that you feel will create the event you are envisioning.


There are many event planning companies out there to include New York City. Twenty Three Layers is one of the best and will go out of their way to make sure your event is exactly what you pictured and more.

Amazon is No Match for Fabletics

Kate Hudson’s Fabletic’s company is expanding and reaching beyond $250 million in just a three year span. Fabletic is a part of the activewear market that is soaring now. Fabletics attracts its customers with it’s subscription base. The company’s basis is simple. Consumers are attracted to brands that push the limits, mixing both membership and convenience. This combination is very powerful.


Historically, brands have always been defined by the quality of the product and the price. But here recently, economics have shifted and that means that the combination is not competitive enough or even a success. What has become important to consumers today is quality customer service, uniqueness, recognition of the brand, and consumer experience with the brand. This is how the determination is made by the consumer for the value of the brand.


Fabletic compares itself to Warby Parker and Apple. The strategy that Fabletic uses is proving to be successful with it’s membership based brand. The objective now is to open more physical stores within the year. This adds to the 16 currently operating in Florida, Hawaii, California, and Illinois.


Gregg Throgmartin, the General Manager of Fabletics says the secret to the company’s success is the reinvented version of a high quality brand. The membership is what gives the company the option to personalize business services and to continue to be a trending fashion at a fraction of the cost compared to other competitors. Throgmartin states that it is easier to make consumers happy when you can relate your products to their specific needs.


Reversing the Showroom


Fabletics has surpassed the norm when it comes to showrooming. People often browse online and often buy items at a lower cost elsewhere. But with the way Fabletics has started off, it has turned browsing into a more positive experience. With its membership base, it opens the door to build relationships with its consumers, it learns the local market demands through various activities. The end result is that between 30% and 50% of the consumers that come into a Fabletic’s store is already an existing member. 25% that come in often become members by the time they leave.


Online Data Is Important


Digital and physical showing of the product is an essential key in understanding the consumers needs and the brand’s journey. Online local data shows consumer preferences and how the physical stores need to stock the products based on consumer demand and appeal. Trends change and consumer demands change. But Fabletic keeps current with the demand of the consumer. Membership preferences and input determines how the physical store will be laid out and the products that it will sell.


Focusing on People and Culture


Fabletics faces challenges as the company expands and delves into different territories. Lifestyle and the education of the consumer and their experience with Fabletics is starting to pay off.


Fabletics, Bonobos, and Warby Parker have figured out how to continue their success by selling quality products based on data, consumer needs and wants, cost, and keeping with the current trends.

Brian Torchin Is One Of The People Who Add A Lot To The World

Brian Torchin might not be a household name. At the same time though, a shocking number of happy households owe their well being to him. Brian’s a perfect example of someone who’s working hard and working humbly to help make the world a better place. He’s the kind of positive influence that can serve as an inspiration to most people as they go about their daily lives.

One of the most significant examples comes from how Brian has approached business. Brian Bonar began his journey of good works within the chiropractic industry. He worked to become an expert in the chiropractic field and managed to help countless people in the process. This hasn’t just been about helping people directly though.

By gaining expertise he was able to also understand what makes someone especially capable of providing patient care. This ensures that his rise to a principal member of HealthCare Recruitment Counselors would be just as much about helping nurture excellence as display it.

He’s not just working to note existing talent at the top of the field though. He’s notable for also having a talent for finding people who have a lot of skill but who he can help hone even further. His work at HCRC is taking the expertise and experience he’s honed within himself and spreading it all over the world.

This general philosophy of achieving results and then spreading them to others might well be the cornerstone of how Brian operates in his life. It’s an especially appealing philosophy due to the fact that it’s so easy to see the benefits. Many altruistic people in the past have lamented the fact that there’s only so much time in the day to help people.

No matter how talented, a single medical professional can only see so many people in a single day. Brian counters this by passing on his knowledge and expertise to others in his role as teacher and recruiter.

He’s also able to ensure that in the process they’re able to take in Brian’s own vast experience in order to essentially ensure his talents are available all over the world.

Success Of JustFab Under Don Ressler’s Leadership

TechStyle Fashion Group is an online subscription fashion retailer. The company sells a wide variety of fashion products on such as shoes, jewelry, handbags, and denim. Its clients benefit from personalized shopping experiences, which are based on the style preferences chosen by the members. TechStyle is the parent company to renowned brands such as JustFab, ShoeDazzle, JustKids, and Fabletics.

Don Ressler and Adam Goldenberg founded JustFab in March 2010. JustFab was an instant hit among the young generation as it provided them with affordable and trendy products. The two entrepreneurs, Adam Goldenberg and Don Ressler hired Kimora Lee Simmons to serve as the company’s president and creative director. This is because of her extensive experience in leadership, particularly in the competitive fashion industry.

Initially, JustFab operated only in the United States. However, as the company continued to grow, it expanded to other countries on Pando. Later, the entity opened other stores in the UK, Canada, and Germany. This expansion strategy was followed by massive investments of $76 million from Rho Ventures, Intelligent Beauty, Matrix Partners, and Technology Crossover Ventures funding. In 2011, the company received $33 million from Matrix Partners.

The now dominant JustFab entered the children fashion industry by acquiring FabKids, a fashion subscription company. This acquisition expanded both the customer base and the revenues of the enterprise at In addition, the company collaborated with celebrities such as Avril Lavigne, Elle Fowler, and Blair Fowler. The stars released their sub-brands through the company.

In 2013, Don Ressler helped the fashion company to secure $40 million in funding. The third round of funding helped the company to enhance its product portfolio and venture into new territories. Additional funding was secured in August 2014. A group of firms led by Passport Special Opportunity Fund invested the $85 million in the corporation. These resources increased the group’s total capitalization to $250 million.

TechStyle’s membership cost is $39.95 million. This amount is channeled to purchasing different products for the clients. Every month, the fashion retailer provides its customers with a group of selected items. Customers are required to pick from the list or request new options. A client can also skip the month without incurring any charges.

About Don Ressler
Don Ressler is an entrepreneur, executive, and a fashion icon. He is the co-founder and co-CEO of TechStyle Fashion Group and Intelligent Beauty.