Advertising agencies have been involved in three major corruption scandals in Brazil. These scandals have called for the passing of the Anti-Corruption Law (Law No. 12,846). The law was passed in 2013. Thus, advertising agencies recognized that the implementation of “corporate integrity programs” was necessary. Even if these programs didn’t exist, a comprehensive risk analysis would be performed to find red flags. “Red flag” is a term used to describe an area were unethical conduct can occur. The top five red flags in advertising agencies from Brazil were found in media assignment criteria, incentive plans, and external services/supplies fees.
Bruno Fagali has been at Fagali Advocacia since 2014. He is the founder of that firm. Bruno Fagali is a corporate integrity manager at the NOVA/SB advertising agency. Fagali is responsible for enforcing the rules at the Meio & Mensagem Agency. Throughout 2007, Bruno worked at the Manesco, Ramires, Perez, Azevedo Marques Law Firm. Before working at this firm, he was employed by Dom Paulo Evaristo Arns. From 2012 to 2014, Bruno Fagali was employed at Radi, Calil, and Associados Advocacia. He worked at the Tojal, Teixeira Ferreira, Serrano & Renault law firm from 2008 to 2009.
In 2009, Fagali got his Bachelor’s in Law from Pontificial Catholic University (PCU) of São Paulo. His thesis focused on the legal personality of public consortia and their controversial aspects. He received a Master’s Degree in State Law from the University of São Paulo (USP). Marcos Agusto Perez was his graduate advisor. From 2010 to 2012, Bruno Fagali studied administrative law at USP and FGV-Gvlaw. He only attended two years of high school. However, Fagali enrolled in various complimentary training courses.
Bruno Fagali has been awarded the Proethics Award from the CGU and Ethos Institute. He has participated in three congressional events. In 2008, Bruno Fagali joined the Brazilian Congress on Government Procurement. As of 2009, he was at The Third Sector in the Health Area. In 2010, Fagali took part in the VI Brazilian Forum on Regulatory Agencies. In addition to Portuguese, Mr. Fagali is also fluent in four languages: English, Italian, Spanish, and French.