Mike Baur, Finding Real Value In Startups

Mike Baur is known for founding a company that guides entrepreneurial startups towards building a successful infrastructure. Baur began Swiss Startup Factory in 2014, along with two other co-founders, Max Meister and Oliver Walze. For anyone who’s struggle with formulating a business model, starting an actual enterprise can be complex. It’s all about proper timing and execution of an innovative idea. Mike Baur and Startup Factory provide a working model for entrepreneurs beginning with an accelerated 90 day program. The program’s design is based on the business incubator concept; it offers networking resources, office space, funding, and coaching and mentorship, as well as other support services. Beyond the mentoring aspect, new business owners can expect to be matched with investors in the early stages.

 

In the initial stages of building a business, Mike Baur believes it’s important to follow two key concepts. These concepts are productivity and first testing the market. He feels that it’s critical to employ them in the beginning, as they can determine later success. Testing the market allows entrepreneurs to gauge consumer interest in their products and services. And productivity, Baur says is the ability to become personally involved in the process. Instead of just leaving it to a third party to relay the details. Mike Baur deems it necessary to get up early and respond to emails and return telephone calls, and not simply relying on an administrative staff.

 

Once testing is complete, Mike Baur advises entrepreneurs that this is the time to capitalize on market interest. The accelerator program offered by Swiss Startup Factory involves strategic development. The focus is on gaining clientele, finding the right investors and using the market testing period to improve the product and services. As further proof of their commitment to startups, Mike Baur And Max Meister spoke about the biggest issues that entrepreneurs face in building their businesses.

 

First off, both Baur and Meister observed that something was missing in the marketplace today, so they joined forces to fill the void. Meister says that the time he spent as a business consultant and founding a startup convinced him that he had a unique skill set that could help other entrepreneurs. While Baur states “face to face mentoring” is what he feels is most important for startups. They mentor entrepreneur business owners, helping them develop their ideas and transform them into long term success.